What is Gas Pump Topper Advertising?

Gas pump advertising is a hybrid of outdoor and place-based media and can be targeted to reach specific geographic or demographic areas - or used for market-wide coverage. We place full-color ads using uv inks for printing and place them in frames and display them on the top of gas pumps at high-traffic gas stations and convenience stores.  Advertisers can choose which locations to place their gas pump topper ads.

Which gas stations work with AllOver Media to do gas pump toppers advertising?

We work major branded stations such as Exxon, BP, Citgo, Pure, 76 and some independents.

How many signs do I get at each gas station?

You will receive half the gas pump toppers on each of the gasoline pumps. So if there are three pumps you will receive half the signs space “3 signs in this case” or up to four signs per station. Most stations have four pumps.

What is Indoor Advertising?

We post full-color ads in attractive black frame above urinals in the men's rooms and on the back of stall doors in the women's rooms and prominently display them in high-traffic restrooms of sports bars, restaurants, theatres, nightclubs, health clubs, and Colleges.  Advertisers can choose which locations their indoor media will be placed as well as the duration and size of the ad that will carry their message.

Does indoor advertising work?

People will literally be lining up to read your indoor ads.  This could be an   
advertising first!  With the combination of longer impression times,   
a higher rate of retention by an indoor captive audience, and the ability to      
target your specific market you will have the lowest-cost
and most effective way to improve your name recognition and
top-of-mind awareness and is an excellent complement to any
current advertising campaign. See our testimonials.

Can we pick the locations where our restroom advertising is displayed?

Yes, we currently have over 100 indoor locations to choose from, and from that list you can define your target market by age, income or gender.

How many ads are on the indoor advertising boards and what size are the ads?

On the men’s boards we will have one ad that is 17x22 or two ads that are 17x11. The women’s boards will have one ad that is 17x33 or one 17x22 and one 17x11 or 3 ads that are 17x11.

Do you have digital boards?

Yes, we are currently building our indoor digital advertising locations. We can do full motion video, flash and static advertising on our digital boards.

How long are the digital ads and how long is loop?

The indoor digital advertising is purchased in 15 second spots. The loop is 90 seconds long or 6 digital ads per board.

If I purchase indoor media or gas pump toppers, do the ads stay in the same locations for the duration of our agreement?

We offer our advertisers the opportunity to change locations on a monthly basis, or they can secure the same location for the length of the agreement.

What type of agreement options do you offer?

All of our agreements for indoor advertising have a 6 month obligation to start, although you do not have to advertise for 6 consecutive months - we allow you to pick any six months of the year in which to do the indoor media. However our gas pump toppers agreements are as little as 30 days.

Can we provide you with our own art work?

We accept all high quality advertising prints for placement in our locations. They must fit the requirements for that media. You have the option of sending us a digital file that we can print your ad from.

Can you create the advertisement for us?

Yes, we have professional graphic designers on staff to produce restroom advertising, indoor digital advertising and gas pump toppers to your specifications.  A fee will apply for initial creation and production of the ad.

If you create the ad can I change it 3 months into the 6 month agreement?

Yes, we have a small fee for the new creative, reprinting and posting of the ads.

Do you require an initial deposit?

AllOver Media Greensboro does require a $195 deposit to cover ad creation, printing and posting costs, plus the first month’s fee of advertising on all indoor advertising and gas pump topper advertising.

What do you mean by name recognition?

Name recognition refers to whether or not your prospect can say that he/she has heard of your company or product before. Your prospects might be quoted as saying: "Oh yes, I've seen their ads everywhere; they must be good."

By displaying your ad in front of your precise target audience when they are captive and very impressionable, you will be sure to gain a higher level of brand recognition in the marketplace. With indoor advertising and gas pump toppers is particularly effective in this area because not only would your ad be directly in front of your targeted market, but your prospect will read your ad when he/she is most receptive.

In a restroom, our readers are captive for an average of one to three minutes. With no way of avoiding our advertisement product, unless they close their eyes, your prospect is virtually guaranteed to read your ad. The name recognition phenomenon creates a greater degree of perceived quality for your product with every ad your prospects see. Not only will your target audience think of your company more often, but also they will have a better impression of your organization and thus, a greater likelihood of becoming customers.

An ad in the Yellow Pages is often chosen because a consumer recognizes the company.

Can you create excitement about my company?

Top-of-mind awareness refers to creating a level of excitement about your product or service that the prospects will take with them to think about on their way. When the opportunity arises to make use of the information received from your ad, your prospect will know exactly where to go. With indoor restroom advertising and gas pump toppers advertising it lends itself to creating this type of long-lasting impression because there is an opportunity for a product or service to be advertised. We can plant the seeds for the future.

What kind of return can I expect and how can I measure it?

We will reach your prospects when they are captive, with nothing to think about except what they see and read before them. The nature of our display locations presents your ads where it is a welcome diversion for an otherwise boring several minutes. Your advertising ad will give your prospect something to think about when his/her mind would otherwise have been idle.

Our advertisement will bolster the effectiveness of any other advertising you are doing in the marketplace. You can expect a marked improvement in the brand building, name recognition, and top-of-mind awareness of your product or service among your target audience in the marketplace at large.

It has been our experience that the best way to track the return on your investment is watch your cash registers.  

What is out of home advertising?

Out-of-home advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home (or office). This is in contrast to broadcast, print or internet advertising, which may be delivered to viewers out-of-home (e.g. via trade show, newsstand, hotel lobby room), but are more-often viewed in the home or office.

Out-of-home advertising, therefore, is focused on marketing to consumers when they are 'on the go' in public places, in-transit or in specific commercial locations (such as in a retail venue). Billboard advertising is a traditional out-of-home advertising medium, but there has been significant growth in digital out-of-home advertising in recent years. "Ad spending on these media [in the US] soared 27% in 2006 to $1.69 billion, with accelerated 28% growth expected in 2007,"

Can AllOver Media target my specific market?

Yes!  Each AllOver Media location is carefully selected.  The variety of locations to choose from gives you the ability to target 
your indoor media by demographic, geographic, or gender profiles. This enables you to reach the people you want: The majority of indoor advertisement readers surveyed classify themselves as between the ages of 21and 45 and employed in a professional, managerial or sales position. The typical reader has a high degree of discretionary income. Because we deliver your exact demographics, you can spend less money on advertising and still hit a higher percentage of your desired target market.

Because we deliver your exact demographics, you can spend less money on advertising and still hit a higher percentage of your desired target market.

Can you help increase my market share?

When prompted with general category, how quickly your company or product name occurs to your prospect is what we consider to be the result of brand building. It is our opinion that brand building has a direct relationship to market share. No matter which advertising medium you choose, a brand building campaign is often quite large in volume and extends over a period of months, even years. The more you advertise the greater market share you will potentially gain. We provide a very cost-effective way to produce brand building in the local market. If your company sells women's clothing, for instance, the majority of dollars spent on reaching them will be wasted. We are proud of our ability to target market by gender. Most people are creatures of habit and will see your ad every time they return to their favorite establishment. Provided your target has been precisely identified, your brand-building campaign can produce powerful, long-lasting results. Do not expect these results overnight; brand building is a process that takes time.